Nowadays the omnipresence of advertisements, and necessity conscious subconscious mental interpretation their hidden messages, can hardly be overlooked. In present article, authors attempt to provide additional evidence for role multimodal metaphor, metonymy, conceptual blending in cognitive mechanisms involved understanding and/or correct printed non-commercial advertisements overall communica...

We provide an overview of the metonymy resolution shared task organised within SemEval-2007. We describe the problem, the data provided to participants, and the evaluation measures we used to assess performance. We also give an overview of the systems that have taken part in the task, and discuss possible directions for future work.

Cognitive-linguistic research on metonymy has argued cogently that is a crucial factor guaranteeing discourse coherence. Barcelona (forthcoming) includes detailed study of the metonymies guiding pragmatic inferences claimed to be invited by reading brief text. The analysis fragment, though internally consistent, based my own close In paper I report qualitative investigating whether native speak...