In November 2013, the US Food and Drug Administration (FDA) sent a warning letter to 23andMe, Inc. and ordered the company to discontinue marketing of the 23andMe Personal Genome Service (PGS) until it receives FDA marketing authorization for the device. The FDA considers the PGS as an unclassified medical device, which requires premarket approval or de novo classification. Opponents of the FDA...

Two courses, advanced decision-making and pharmaceutical marketing, were combined in a collaborative process to mimic how the pharmaceutical industry determines the potential of new drugs. Integrated student teams worked together to complete semester-long projects and taught each other their respective knowledge areas—marketing and statistics. Real-world data for medical and pharmacy claims pay...

Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the patient in the center of most adequate action towards the medical future which represents his life quality. We think that the moment has com...

• recognized in the official National Formulary or the U.S. Pharmacopeia or in any supplement to these. • intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease in humans or animals. • intended to affect the structure or any bodily function in humans or animals and that does not achieve its primary intended purpose via a chemical and that does not need to be me...

New treatments for male impotence have proliferated since Viagra’s popular emergence on the market in 1998. Two such therapies recently received FDA approval for prescription use: Cialis and Levitra. This paper examines the marketing campaigns for Viagra’s competitors and asks whether these treatments offer a different discourse on impotence. Using advertising and promotional materials, the stu...

Throughout the world, complex mutually-dependent relationships exist between physicians and pharmaceutical and medical device companies. This article focuses on one particular aspect of these relationships-payments made by drug and device companies to physicians and their organizations and institutions to market drugs and devices. It is widely believed that drug and device company marketing to ...

There is a principle similar to the theory of exchange in the marketing of health services, meaning that what is delivered to the target market (i.e. the beneficiaries) must be equal to or greater than what is to be received (i.e. the price). The price level in the marketing mix is influenced by how the consumer perceives the respective medical service and is quantified in the profit and the tu...

Nurses have great influence on health care system. As they face many different states of affairs nowadays, it is necessary to find a way to promote and enable their profession. The significant interaction between nurses and patients and other medical professions makes them a powerful marketing tool of a medical institution. Therefore, the promotion of their image is necessary because of authori...

s 13th World Congress for Disaster and Emergency Medicine S77 Prehospital Care in Rural Settings AttilaJ. Hertelendy, BHsc, CCEMT-P, NREMT-P University of Mississippi Medical Center, USA Oxford, Mississippi USA The delivery of prehospital care in a rural setting requires a conceptual framework quite different from that required in urban and suburban environments, given that available resources ...