Currently, in Iran's banking system, non-repayment of facilities has become one of the biggest issues, and due to the lack of a proper system for proper allocation of facilities, they face a number of problems, including the problem of allocation of loans, the problem of failure to repay loans Of the central bank, or the amount of facilities increased from the amount of reimbursement. The solut...

due to the importance of “service quality and customerssatisfaction” subject, this study seeks to investigate and prioritize thefactors which are effective on service quality and customers satisfactionusing grey relational analysis (gra) method. in the case of statisticalpopulations with large sizes, none of the other methods can competewith gra from the viewpoint of calculation accuracy. the s...

Relatively few retailers include metrics such as product returns in their customer selection and optimal resource allocation algorithms when measuring and maximizing customer value. Even when they do include this metric, increases in product return behavior are usually considered merely an economic cost that needs to be managed by decreasing the marketing resource allocations toward the custome...

CONTEXT One of the challenges in the fiercely competitive space of health organizations is responding to customers and building trust and satisfaction in them in the shortest time, with best quality and highest productivity. Hence the aim of this study is to survey the impact of customer relationship management (CRM) on organizational productivity, customer loyalty, satisfaction and trust in se...

Software development is a demanding process, since it involves different parties to perform a desired task. The same case applies to the development of measurement systems – measurement system producers often provide interfaces to their products, after which the customers’ programming engineers use them to build software according to the instructions and requirements of domain experts from the ...

In the digital market, attracting sufficient online traffic in a business to customer Web site is vital to an online business’s success. The changing patterns of Internet surfer access to e-commerce sites pose challenges for the Internet marketing teams of online companies. For e-business to grow, a system must be devised to provide customers’ preferred traversal patterns from product awareness...

We are considering the problem of measuring and analyzing customer satisfaction concerning a product or a service evaluated on multiple criteria. The proposed methodology generalizes the MUSA (MUlticriteria Satisfaction Analysis) method. MUSA is a preference disaggregation method that, following the principle of ordinal regression analysis, finds an additive utility function representing both t...

E-service quality plays a significant role to achieve success or failure in any organization, offering services online. It will increase the competition among the organizations, to attract the customers on the basis of the quality of service provided by the organization. Better e-service quality will enhance the relationship with customers and their satisfaction. So the measurement of eservice ...

In recognition of the expanding role of the web as a channel of conducting business, vast investments in web technologies have been witnessed. Using web technologies and their applications enables firms reaching more customers, trading with customers and offering them a smooth purchase transaction. However, firms cannot realize returns on their investments, unless they are offering superior web...