This article presents a study of Fortune 1000 webmasters’ perceptions of thirtyfive variables that support quality in the design of consumer-oriented web sites used for electronic commerce. The study combines consumer marketing constructs: Learning Capability, Playfulness, Service Quality with information systems constructs of Information Quality, System Quality, and System Use. The subjects ha...

Companies know the amount of profit they make, but may not know whether they are operating on the uphill side or downhill side of the profit function with respect to each marketing investment variable. We first identify the risks of an uphill-located firm acting as if it were a downhill-located firm. Then, we develop a diagnostic tool to infer a company’s type based on its location on the profi...

rice production in most of asian countries has been increased more rapidly than population and this has been led to increase in supply and proportionately decrease in the real price of rice in world and domestic markets. furthermore, together with growth in production and national gross income of the country per-capita income has been increased and also demand for rice at national and internati...

This article provides guidelines for the establishment of a comprehensive state/provincial destination marketing information system (DMIS). More specifically, it describes the process by which the tourism industry in Alberta, Canada developed a framework for the acquisition of timely research and intelligence to maintain and enhance its competitiveness as a travel destination. In keeping with a...

q As part of a project co-funded under the EU's Fifth Framework Programme, a study was undertaken with the following aims: – to examine strategies used in the marketing of quality products among small and medium enterprises (SMEs) in disadvantaged rural areas – to explore consumer perceptions in relation to purchasing such products – to identify the practices of agencies and institutions in sup...

A primary mission of institutions of higher learning is the generation and dissemination of knowledge. The low acceptance rates at the leading research journals in marketing, typically in the single digits to low teens, suggests the need to increase the quality of the research manuscripts produced. This article presents a set of guidelines for researchers aspiring to do scholarly research in ma...

Virtual reality is used in marketing research to shape food selection and purchase decisions. Could it be used to counteract the marketing of less-nutritious foods and teach healthier food selection? This article presents interviews with Raymond Burke, Ph.D., of Indiana University Bloomington, and Rachel Jones, M.P.H., of the University of Utah College of Health. Topics covered include new mark...

Genetic improvement of animals is a long term process and breeding programmes need to consider aspects that are of importance in the future. In addition to cost-effective pig production, factors that affect marketing of pork will become increasingly important. One important factor in marketing of pork is leanness. Consumers prefer lean meat for health reasons. This is taken into account in toda...

Internal marketing has been applied to organizational employees to foster their shared understanding. This study proposes a multilevel model to depict the causal relationships of market orientation behavior (MOB) with internal marketing, knowledge integration, relationship quality, relational bond (RB), and organizational citizenship behavior (OCB). A total of 471 valid responses from employees...