This study evaluated 967 U.S. CVB websites using a modified Balanced Scorecard (mBSC) approach which assesses website performance with respect to overall technical functionality, customer friendliness and usability, effectiveness of marketing the destination, and information content. Spatial maps were constructed for these four dimensions and overall CVB website performance using ArcMap v.9.2 G...

This paper reports on case study research into six higher education institutions (three in the UK and three in the USA) that give prominence to their sustainability credentials in their paper form and/or electronic promotional and recruitment materials. The purpose of the research was to draw important lessons and identify significant issues concerning the sustainability branding and marketing ...

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature review on the issues of traditional marketing and entrepreneurial marketing. Purpose: This study aims ...

The main purpose of this study is to explore the effects of innovation types including product, process, marketing and organizational innovation on different aspects of firm performance such as innovative, production, marketing and financial performance in Pakistani manufacturing companies. Data were collected through survey questionnaires from 150 respondents mainly from production, R&D and ma...

While there is a growing stream of research examining online sponsored search advertising, an important area that has not yet received enough attention is the interplay between pay-per-performance advertising and the quality of the firms who choose to invest in it. Our objective in this work is to explore how the shift from pay-for-exposure to pay-for-performance advertising affects the ability...

The use of digital resources through marketing is an option to be able reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends determine the influence entrepreneurial capabilities on performance Palu, Indonesia. population study amounted 21,696 a total number samples 197 SMEs obtained Yamane Isaac formula. sampling techniq...

The development of information and communication technology (ICT), very rapidly. Various application systems created to support and simplify business processes. Many companies provide a lot of fund to invest and adopt ICT. This study aims to investigate the impact of the adoption of ICTs on the customization capabilities and performance of the business, which includes the marketing performance ...