The existence of MSMEs has an influence on improving people's welfare which can provide many business opportunities for the community. However, currently have weaknesses in marketing their products, moreover they are still carrying out a manual strategy using method making brochures, pamphlets and promoting products several stores. At present time it is not easy to do marketing, lack role inter...

the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...

This publication is the fruit of a collaborative research between academics from the marketing and the artificial intelligence fields. It presents a brand new methodology to be applied in marketing (causal) modeling. Specifically, we apply it to a consumer behavior model used for the experimentation. The characteristics of the problem (with uncertain data and available knowledge from a marketin...

This paper is the result of an interdisciplinary research between the marketing and the artificial intelligence fields. It briefly presents a brand new methodology to be applied in marketing (causal) modeling. Specifically, we apply it to a consumer behavior model used for the experimentation. The characteristics of the problem (with uncertain data and available knowledge from a marketing exper...

Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...

This paper discusses about a research with the aim of investigating the potential integration of 3D GIS and virtual technology in designing and developing residential property marketing information system. The method adopted in this research is a standard system development lifecycle; commencing with the user requirements study, followed by the system design, the system development, the system ...

The purpose of this study is to use existing theories of technology and organizational change to assess the impact of technology implementation within the context of the tourism industry. The framework is applied as a case study to analyze the perceived implications of implementing a destination marketing information system by the Baltimore Area Convention and Visitors Bureau. The results of th...

After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...