This paper's aim was to develop a conceptual overview of SMS marketing and delineate factors of new communications technologies on business practice. This study, which was a descriptive survey, was built on primary and secondary data source including a literature review of SMS marketing and a Questionnaire were used as the primary means of collecting secondary data. The sample size of 300 patie...

This paper endeavours to introduce cyberactivism as an emerging social marketing paradigm for public policy, awareness and support. In particular, the paper introduces the concept of social marketing and examines how cyberactivism can be used as a social marketing tool for public policy, awareness and support using two case study analyses. The outcome from the analyses indicated that cyberactiv...

This study approaches educational marketing from the perspective of the customers, the students. Instructors and instructional designers have designed online learning using a process that revolves around delivery. The process addresses meeting the needs of administrators and aligns well with the growing demands of the educational marketplace. But the growing failure of students to successfully ...

Thisarticledescribeshowdifferentliteratureshavesuggestedthepositiveroleofeducationalgames instudents’learning,butitcanbehardtofindanexistinggameforstudentlearning.Somelecturers maytrytodevelopagamefortheircourses,buttherewerenotmanyeffectivemodelsforeducational boardgamedevelopment.Theauthorshaveformedateamfordevelopingagamewiththe...

Exposure to tobacco-related marketing has been implicated as one of the risk factors for tobacco use among adolescents. However, tobacco-related marketing exposure has been measured in different ways in different studies, including perceived pervasiveness, receptivity, recognition, recall, and affect. It is not known whether these measures represent one or more underlying constructs and how the...