The process of marketing campaign optimization takes as input a set of offers, a set of customer segments and a set of communication channels, and determines the most profitable combinations by which offers should go to segments over channels, taking into account a set of constraints for the campaign. In this paper, we argue that the combination of data mining techniques with optimization model...

Today, new inventions are constantly emerging. These affect almost all areas of our lives and change lifestyle, mentality perspective on events. The Internet, with its digitalization, is one the important that brought about such changes. Thanks to companies have had opportunity market their products or services more quickly. customers and/or consumers can easily detailed information meet needs,...

Innovation is becoming more and more important in modern society. There are a lot of researches on different kinds of innovation but marketing innovation is one kind of innovation that has not been studied frequently before. Marketing innovation is defined as a new way in which companies can market themselves to potential or existing customers. The study shows some key elements for marketing in...

IntroductIon The traditional channels of marketing are gradually being transformed by, or assimilated into, the global network represented by the Internet and modern information technology (IT) applications. Unfortunately , in most cases, the current IT systems are not fluid and dynamic enough to cope with ubiquitous customers who can contact the firm through a multitude of communication channe...

Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply poverty reduction in the developing countries including Ghana. However, it great challenge farmers This paper analyzes factors that influence rice participation, intensity of using primary data from 199 three rice-growing districts Northern Region A double hurdle...