The business performance and economic profit of the firm can be summarized in market share. One of the most important aims of firms is to enhance market share to achieve greater scale in its operations and improve profitability. Due to this, managers always want to expand their market share. Market share responds to elements of marketing strategy and one of the important items that affect marke...

The main objective of this paper is to evaluate the structure of the Iranian banking system and to measure the market power factor based on the Boone approach. In this paper, we investigated the Iranian organized money market, including 18 banks operating in the period of 2008-2015. To calculate the marginal cost (MC), we used a Translog Stochastic Frontier Cost Function. Findings based on the ...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

We analyze a model where budget-constrained buyers need to partition their budgets among multiple capacity-constrained sellers. Each seller designs his allocation rule endogenously, as part of a two-stage game: First, sellers simultaneously design allocation rules. Second, given these rules, buyers simultaneously decide how to partition their budgets among the different sellers. The goal of eac...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

In this paper we analyze market penetration of the Mexican Pension System. This market is unique in two respects: it is mandatory and it is private. Very few markets in the world have these two characteristics. In Mexico, the pension system became privatized in July 1997. By the end of 1999, more than 98% of workers (in the formal sector) had affiliated themselves with some private pension prov...