The purpose of this study is to analyse theoretically the implications of applying the procedure for market delineation used by competition authorities in the EU and in the US. Specifically, we investigate the circumstances under which the procedure will lead to a positive relation between actual market power and the assessed degree of market dominance. Another objective is to test whether the ...

Email marketing is increasingly recognized as an effective Internet marketing tool. In this study, a questionnaire is constructed and distributed to a sample of 146 prospects of Aditi Technologies to find the factors associated with higher response rates. The collected data is analyzed using Factor Analysis and the 11 factors, From Line, Subject Line, Personalization of the subject line, Timing...

Edward Chamberlin’s theory of monopolistic competition influenced greatly the development of marketing theory and thought in the 1930s to the 1960s. Indeed, marketers held the theory in such high regard that the American Marketing Association awarded Chamberlin the Paul D. Converse Award in 1953, which at the time was the AMA’s highest honor. However, the contemporary marketing literature virtu...

Previous studies of the cable television industry have focused on the effects of deregulation and competition on cable service prices. These studies use either the "most popular" tier or the "lowest-priced" tier when comparing prices of different cable systems. However, these tiers often represent a different type of cable service so that previous empirical results based on the assumption that ...

This paper presents a new growing neural network for cluster analysis and market segmentation, which optimizes the size and structure of clusters by iteratively checking them for multivariate normality. We combine the recently published SGNN approach [8] with the basic principle underlying the Gaussian-means algorithm [13] and the Mardia test for multivariate normality [18, 19]. The new approac...