The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...

This study assesses the dissociability of phonological and lexical-semantic short-term memory (STM) in two aphasic patients, B.N. and T.M., and explores the relationship between their STM deficits and their word production impairment. Picture naming performance suggests phonological language production impairment in B.N. and lexical-semantic language production impairment in T.M. On STM tasks, ...

Motivated by theories of early language development in children we investigate the contribution of affective features to early acquisition of lexical semantics. For the task of semantic similarity between words, semantic and affective spaces are modeled using network-based distributed semantic models. We propose a method for constructing semantic activations from a combination of lexical and af...

Producing a word requires selecting among a set of similar alternatives. When many semantically related items become activated, the difficulty of the selection process is increased. Experiment 1 tested naming of items with either multiple synonymous labels ("Alternate Names," e.g., gift/present) or closely semantically related but non-equivalent responses ("Near Semantic Neighbors," e.g., jam/j...

This paper addresses the semantics of dialectal names mutovka (a stick with branches at end used for mixing or stirring), all them belonging to lexical-thematic micro-group “Utensils” in Yakut language. Over 40 dialect different connotations have been identified dialectological, lexicographical, and ethnographic materials. The nomination principles are determined on external form functions. str...

In this study, it was examined whether or not visual quality of letter strings influenced the detection of semantic satiation in a lexical decision task. Previous studies concluded that lexical decision tasks cannot detect semantic satiation, because semantic information was not fully utilized in this task. Recently, however, it has been shown that semantic satiation is detected in this task as...

This paper discusses the application of the Expectation-Maximization (EM) clustering algorithm to the task of Chinese verb sense discrimination. The model utilized rich linguistic features that capture predicateargument structure information of the target verbs. A semantic taxonomy for Chinese nouns, which was built semi-automatically based on two electronic Chinese semantic dictionaries, was u...

Several kinds of empirical evidence point to the existence of an asymmetry between linguistic production and linguistic comprehension: in general, understanding words seems to be easier than producing them. In this contribution we propose a neural model of the relationships between the semantic and the lexical systems. Our model explains the asymmetry between language comprehension and producti...

An increasing number of enterprises are beginning to include semantic web ontologies into their Information Extraction (IE) and Text Analytics (TA) applications. This can be challenging for a TA group wishing to avail of semantic web ontologies due to the manual effort of retargeting and tailoring language resources within the TA system to a new domain to meet customer needs. A lightweight lexi...

Studies of lexical ambiguity resolution in sentential contexts have not sufficiently considered the relatedness among an ambiguous word’s meanings as a predicting factor for semantic activation. To better understand the relation between lexical access and discourse processing and the effect of semantic relatedness on lexical ambiguity resolution, a cross-modal lexical priming experiment focusin...