In this paper, based on the analyzing of the selecting and distinguishing characteristics of cognitive thinking, the product design elements are analyzed with the theories of Kansei Engineering, and the corresponding mathematic model for the analysis is developed based on the quantification-I theory to quantitatively discuss the relationship between product form design elements and the psycholo...

The existing tote bag designs are often open at the top and vulnerable to pickpockets. Straps cannot be adjusted in length. Narrow straps, size, weight of their bags causing pain. This study aims develop a multifunctional meet consumer needs make it easier carry goods various sizes using only one bag. population this research is women users who live Tuban, East Java. sample was 30 determined pu...

i've included the sermon alhqhqih to study the stylistic fun, included the language of values ​​and then semantic, also included compositional values ​​and then synthetic, and also contained the interrelationships in the unity of text and dimensions in the context, or the so-called b (the appropriate flag), and the federation of text and dimensions were able to access to aesthetic ...

abstract in marketing mix, mental image of a company among different target groups and their emotional responses toward brands, play an important role. corporate awareness of their brand image among potential and actual audiences in the market, is a valuable input that reveals the compliance rates of their branding strategies and the real facts in the market. this can help companies to define o...

Abstract The emotional experience of the driver is influenced by design in-vehicle interaction interface. User journey maps are commonly used designers to reveal interface pain points and refine user needs, further studies required effectively characterize quantify needs. This study provides a method for accurately presenting driver’s through human–machine using Kansei engineering journey. Firs...

Human Kansei is very complicated and it is not easy to evaluate it. Methods of paired comparison might be useful for evaluating human Kansei because it is generally said that human Kansei is nonlinear while methods of paired comparison are considered to be able to deal with nonlinear problems. In paired comparison it is important to confirm consistency of answers of each subject because if a su...