The Evaluation of eCRM implementation in most of organizations will witness an increase in efficiency, staff satisfaction, and eventually customer satisfaction. The objective of this paper is to apply and compare the analytic hierarchy process (AHP), Fuzzy AHP and Fuzzy Topsis methods to evaluate the Parsian banks’ readiness in ECRM implementation. Primary data have been collected by means of q...

Analytic Hierarchy Process (AHP) is major method for decision making now and decision maker’s answers are strongly related to his or her cognitive abilities. Inner dependence AHP is used for cases in which criteria or alternatives are not independent enough. In the process, calculations and compositions of weights are very important steps. Using the original AHP or inner dependence AHP may caus...

abstract nowadays supply chain management has become one of the powerful business concepts for organizations to gain a competitive advantage in global market. this is the reason that now competition between the firms has been replaced by competitiveness among the supply chains. moreover, the popular literature dealing with supply chain is replete with discussions of leanness and agility. agile ...

analytic hierarchy process (ahp) has been criticized considerably for possible rank reversal phenomenon caused by the addition or deletion of an alternative. while in many cases this is a perfectly valid phenomenon, there are also many cases where ranks should be preserved. our findings indicate that using the geometric mean reduces the variance in ratings substantially; hence, yielding lower i...

here, we propose a fuzzy analytic hierarchy process (fahp) method to evaluate the alternatives of enterprise resource planning (erp) system. the fuzzy ahp approach allows the users get values more accurately to model the vagueness which changes according subjective ideas in the decision-making environment for erp system selection problem. therefore, fuzzy ahp method is used to obtain firm decis...

In this paper the authors review the developments of the Analytic Hierarchy Process (AHP) since its inception. The focus of this paper is a neutral review on the methodological developments rather than reporting its applications that have appeared since its introduction. In particular, we discuss problem modelling, pair-wise comparisons, judgement scales, derivation methods, consistency indices...

: With the fast development of the E-commerce, it becomes critical to set up an E-commerce Evaluation criteria system. Fuzzy Analytic Hierarchy Process is a new multi-criteria evaluation method evolved from Saaty’s AHP. This paper aimed to find out the key factors that affect success in E-commerce using fuzzy AHP, and give an evaluation method for E-commerce in order to help researches and mana...

Sand and gravel are important raw materials which are needed for many civil engineering projects. Due to economic reasons, sand and gravel pits are frequently located in the periphery of metropolitan areas which are often subject to competing land-use interests. As a contribution to land-use conflict solving, the Analytic Hierarchy Process (AHP) is applied within a Geo-Information-System (GIS) ...

This paper discusses the strengths and weaknesses of the Preference Ranking Organisation MeTHod for Enrichment Evaluations (PROMETHEE) and analytic hierarchy process (AHP) methods. Building upon this analysis, recommendations are formulated to integrate into PROMETHEE a number of useful AHP features, especially as regards the design of the decision-making hierarchy (ordering of goals, sub-goals...

In this paper, we present an extension of the multi-criteria decision making based on the Analytic Hierarchy Process (AHP) which incorporates uncertain knowledge matrices for generating basic belief assignments (bba’s). The combination of priority vectors corresponding to bba’s related to each (sub)-criterion is performed using the Proportional Conflict Redistribution rule no. 5 proposed in Dez...