BACKGROUND The purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, particularly in public hospitals in Northern Greece. METHODS A questionnaire with three sections was used. The first one referred to internal marketing by using Foreman and Money's scale, while the second one contained questions on job satisfaction based on Stamps and P...

internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. a developed model for export and international marketing of...

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...

One of the primary challenges faced by contemporary organizations stems from the breakdown of the boundary between their internal and external aspects. Previously, organizations could disconnect their internal functioning from their external relations in the environment because there were few contacts between insiders and outsiders. Top executives, marketing, purchasing, PR and strategic planni...

a r t i c l e i n f o Keywords: Strategic marketing planning Industrial marketing Fuzzy cognitive map The relevance problem Design science Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of e...

To aid professionals in the early assessment of possible risks related to personalization activities in marketing as well as to give academics a starting point to discover not only the opportunities but also the risks of personalization, a ‘Classification Scheme of Personalization Constraints’ is established after the analysis of 24 case studies. The classification scheme includes three dimensi...

Export and the readiness to export constitute the first step of international marketing, which are affected by both internal and external factors of firms. One of the most important internal factors is the presence of skilled personnel. The purpose of this study was to define the relationship between staff qualification and encouragment with the readiness level of Iranian pharmacuetical firms f...