the study considers mass media communication as intertwined with social norms, as assumed by the perspective of social representations. it explores the italian press communication by focusing on three pairs of men and women politicians with different political orientations and all serving as presidents of the houses of parliament in three legislatures. the article concentrates on five newspaper...

Conceptual Blending Theory (CBT) (Fauconnier & Turner, 2002), a cognitive theory of human processes of innovation, can be productively used alongside critical literacy approaches, for the analysis of how teachers and learners draw selectively, transformatively and purposively from aspects of the mass media. While numerous studies have pointed to the complexity of the relationship between global...

The fashion and increase of consumers cultural is an important problem. This paper studies the effective Socio-Cultural Factors on the fashion trends among the girl student’s in Andimeshk. About 200 girls in Andimeshk (South west of Iran) were randomly chosen. The research method was survey and correlation with questionnaire. The data were analyzed through SPSS package along with Pearson coeffi...