Research points to gender diff erences in individualism and collectivism (e.g., Gilligan, 1982; Kashima et al. 1995; Maccoby, 1990; Singelis, 1994). At the broadest level, women appear to be less individualistic and more collectivistic than do men (Cross & Madson, 1997; Hofstede, 2001; Markus & Kitayama, 1991; Triandis, 1995). For instance, women are more willing and able to care for others (Gi...

Personalizing persuasive technology increases their efficacy at influencing the desired behavior change. This paper explores how the responsiveness to Cialdini’s six persuasive strategies (authority, reciprocity, scarcity, liking, commitment, and consensus) vary by cultural background. The results of a large-scale study of 335 participants suggest that individualists and collectivists differ si...

This article presents the results of a series of preliminary comparisons, between the Portuguese and Romanian cultural contexts, on the individualism-collectivism (IND/COL) cultural dimension. The IND/COL was evaluated with the Individualism-Collectivism Questionnaire - ICQ -, constructed in New Zealand by Shulruf, Hattie and Dixon (2003, Anonymous Questionnaire of Self-Attitudes - AQSA), and a...

In developed western nations, both sexes commit acts of physical aggression against their partners. Data from 16 nations showed that this pattern did not generalize to all nations. The magnitude and direction of the sex difference was highly correlated with national-level variations in gender empowerment and individualism-collectivism. As gender equality and individualism increased, the sex dif...