We consider the problem of realizing hyperbolicity cones as spectrahedra, i.e. as linear slices of cones of positive semidefinite matrices. The generalized Lax conjecture states that this is always possible. We use generalized Clifford algebras for a new approach to the problem. Our main result is that if −1 is not a sum of hermitian squares in the Clifford algebra of a hyperbolic polynomial, t...