The use of the Internet for communicating and transacting with customers has been growing rapidly in the worldwide tourism industry. However, there is a large variation in the intensity of use of e-commerce in the travel and tourism industry. While the Internet usage varies across countries, even within a country there are large variations amongst enterprises. These variations are mainly due to...

The ecotourism has quickly developed as the fastest growing industry in recent years. Ecotourism is one kind of tourism industry that also consists of complex service providers like travel agents, hotels, transportations (such as airplane, bus, and ship) restaurants, and destinations, connecting with operational diversity; therefore, those of supported services are linked with a supply chain to...

Hotel industry of Pakistan has contributed significantly to Pakistan’s national revenue. The current study focuses on measuring two dimensions of customer-based-brand-equity i.e. brand loyalty and brand image, and, factors of perceived value of the visitors in Pakistan’s hotel industry. Brands are valuable assets that add economic and strategic value for its proprietors which can be achieved th...

The contribution of travel and tourism industry to Rwanda’s GDP increased from 4.7% in 2000 15.1% 2019 with an average annual rate 7.02%. It is evident that the hospitality relies on use information communication technologies marketing, promotional activities, sales creation relationships their customers. However, there has been limited research assess social media networks performance Rwanda. ...

This article reports on the impact of managerial autonomy and strategic control on organizational politics and show how the latter influence effectiveness of strategic planning. In doing so, it outlines particular directions that a rebalanced strategic management research agenda may take. Whereas organizational politics have received sustained interest in the management literature, its conceptu...

Medical Tourism has become one of the latest trends in the tourism industry which has been and has the potential to continue growing exponentially every year. More travelers than ever before are now travelling abroad to get high quality medical treatments for less cost. The purpose of my study is to explore the interest in US travelers in medical tourism. Results from the survey indicated that ...

The fact that information and communication technology (ICT) has a significant impact on industries and single organizations is an already established and well researched issue. Markets are changing – becoming faster, bigger, more standardized as well as segmented, and more competitive. ICT has a considerable impact on nearly all areas of a company’s activities, especially for companies operati...

As a standard form of measuring customer satisfaction, the Customer Satisfaction Index (CSI) has been utilized in many countries. By using the Korean Customer Satisfaction Index (KCSI) methodology, this study attempted to investigate foreign customers’ evaluations of luxury hotels in Seoul, South Korea. In doing so, some efforts were made to overcome the methodological problems associated with ...

Reverse pricing has been recognized as an effective tool to handle demand uncertainty in the travel industry (e.g., airlines and hotels). To investigate its viability for communication networks, we study the practical limitations of (operator-driven) time-dependent pricing that has been recently introduced, taking into account demand uncertainty. Compared to (operator-driven) time-dependent pri...

This study is centered on inter-functional coordination in relation to organizational commitment in the hotel industry. Inter-functional coordination is defined in this study as the communication and sharing of information and resources, and integration and collaboration of different functional areas/departments. Organizational commitment is a psychological state that characterizes the employee...