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The visibility of academic articles or conference papers depends on their being easily found in search engines, above all Google Scholar. To enhance this visibility, engine optimization (SEO) has been applied recent years to engines order optimize documents and, thereby, ensure they are better ranked pages (i.e., ASEO). achieve degree optimization, we first need further our understanding Schola...

Purpose – The paper seeks to demonstrate the relative effectiveness of a range of search tools in finding open access (OA) versions of peer reviewed academic articles on the WWW. Design/methodology/approach – Some background is given to why and how academics may make their articles OA and how they may be found by others searching for them. Google, Google Scholar, OAIster and OpenDOAR were used ...