This study looked at whether heath-based advertisements were remembered when placed in a health (congruity) or non-health (incongruity) based television programme and the extent to which participant involvement influenced recall. The study aimed to test whether programme context had an effect on memory for congruent or incongruent advertisements. Sixth-form students watched either a health or n...

One way to study the associative processes at work during episodic memory is to examine the order of participant responses, which reveal the strong tendency to transition between temporally contiguous or semantically proximal items on the study list. Here, we assessed the correlation between participants' recall performance and their use of semantic and temporal associations to guide retrieval ...

Pattern completion, the ability to retrieve complete memories initiated by partial cues, is a critical feature of the memory process. However, little is known regarding the molecular and cellular mechanisms underlying this process. To study the role of dopamine in memory recall, we have analyzed dopamine transporter heterozygous knockout mice (DAT(+/-)), and found that while these mice possess ...

The evaluation of ontology matching algorithms mainly consists of comparing a produced alignment with a reference one. Usually, this evaluation relies on the classical precision and recall measures. This evaluation model is not satisfactory since it does not take into account neither the closeness of correspondances, nor the semantics of alignments. A first solution consists of generalizing the...