On March 11, 1950, The Mail, a newspaper published in Adelaide, South Australia, ran the headline “Tiny African jellyfish SA reservoir”. A freshwater? Who would not be interested by that? Admittedly, paper did get some stuff wrong: this creature, Craspedacusta sowerbii (Figure 1), is from “Great Lakes of Tanganyika”, as story implies. And journalist’s scientific source, Mr Ifor Thomas Adelaide ...