The literature on marketing productivity shows the absence of a measurement of the commonly accepted term, especially in the case of quantitative measures and in the measurement of the influence of marketing assets on company issues. This paper proposes a Theoretical Model of Marketing Productivity (TMMP), useful as a base to measure marketing productivity in services. The model is validated in...

based on valuation model of residual earnings, we cannot use earnings and losses of balance sheet items recorded in fair value for valuation purposes, for the balance sheet provides a perfect estimate of such items’ value. the purpose of this study is to examine whether net financial expenses are related to the market price of stocks in iran, because after initial recording of financial debts, ...

objective: to determine the economic burden of road traffic accidents (rtas) in patients admitted to a single center in south eastern iran. methods: this cross-sectional study was conducted in amir-al-momenin hospital of zabol affiliated with zabol university of medical sciences during a 12-month period from april 2012 to april 2013. all the rtas patients who were admitted to our emergency depa...