The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

Research on entrepreneurial exit has established itself as a more recognized component of the entrepreneurial process and a distinctive domain of entrepreneurship research. Despite the progress made, there still exists important topics within entrepreneurial exit where scholarly understanding is scant. This special issue discusses new and open topics of research on entrepreneurial exit. Three p...

ABSTRACT The goal of this article is to investigate factors affecting the entrepreneurial intentions women in Pakistan. In doing so, also seeks understand relation between family support and women. Data was collected through a survey questionnaire 498 Karachi, Pakistan, convenience sampling technique. study applied structural equation modeling analyze proposed hypotheses. It argued that attitud...

Article history: Received 4 August 2006 Received in revised form 6 February 2008 Accepted 12 February 2008 Available online 8 April 2008 This study examines the relationships among entrepreneurial orientation, knowledge creation process, and firm performance using survey data from 165 entrepreneurs. We use LISREL analysis to test the direct and indirect effects of the entrepreneurial orientatio...

Our study focuses on the impact of systematic entrepreneurship training comprising both active and passive learning activities on entrepreneurial alertness and efficacy among adolescent youth. Reports from a two-wave online survey among 328 students from five secondary schools (aged 13–16 years; 34.8% male and 65.2% female) reveal that those who went through entrepreneurship training (treatment...

Relying on Bandura's (1986) social learning theory, Ajzen's (1988) theory of planned behaviour (TPB), and Dyer's (1994) model of entrepreneurial careers, this study aims to highlight the potential of entrepreneurial role models to entrepreneurship education. The results suggest that entrepreneurial courses would greatly benefit from real-life experiences, either positive or negative. The result...

Artists have chosen a career between employment and self-employment. We studied the factors that influence career choices. We examined the effects of work conditions and employability on job satisfaction, and examined the effect of job satisfaction, outcome expectations and self-efficacy on entrepreneurial intentions. In addition, this study examined whether heuristic factors influence entrepre...

Presently, entrepreneurship has become one of the adequate remedies to ameliorate various economic and social problems. Thus, boost entrepreneurship, Nigerian government opted include entrepreneurial studies in tertiary institutions; increase students’ prowess intentions. Understanding factors inherent process is imperative for development. This present study addresses university students inten...

Background Community pharmacy has been a lucrative area of practice for pharmacists in Jos, Nigeria, until about the turn of the millennium where a decline in viability of the business has been observed. Objective This study assessed the entrepreneurial skills of community pharmacists, the business performance of community pharmacies and the impact of their entrepreneurial skills on business ...