This research intends to prove the causing factors: electronic word of mouth, brand image, and trust as determinant online utilizing intention streaming music platform: Spotify Premium. Moreover, this follows hypothesis testing design implement aim. To get samples their response, we selected 100 people in Bandar Lampung candidates users Premium based on snowball sampling technique through surve...

The earthquake disaster has an impact on tourist visit intention. This study aims to investigate behavior in the post-earthquake linkage between information sources (word of mouth and electronic word mouth) risk perception toward tourists’ intentions a destination Indonesia. applies SOR theory predict aftermath. Partial Least Squares Structural Equation Model was used examine hypothesis study. ...

word of mouth has become an important source of information affecting attitudes and behaviors of consumers. specially, in the area of services that quality of consumer beliefs plays an important role in their decision-making process. word of mouth is critical in services industries because intangible products cannot be evaluated before their consumption. current study aims to investigate influe...

Although research into consumer participation in online brand communities has grown in recent years, still little is known about how membership in a Facebook brand community is related to brand loyalty. This study tests the direct and indirect effects of brand community engagement, electronic word-of-mouth (eWOM) intention, and community promotion behavior on attitudinal loyalty, repurchase int...

As brand equity (BE) is a valuable, but intangible, asset of any firm, understanding BE represents primary task for many organizations. Factors that influence the development are inordinate academic and practical significance source continuous investigation. While current literature on social media communication (SMC) provides wealth information, our study pioneers most recent processes mediati...