STATEMENT OF INTEREST A statement of interest for P.L.P. Brand can be found at www.erj.ersjournals.com/misc/statements.shtml REFERENCES 1 Brand PLP, Baraldi E, Bisgaard H, et al. Definition, assessment and treatment of wheezing disorders in preschool children: an evidence-based approach. Eur Respir J 2008; 32: 1096–1110. 2 Lehtinen P, Ruohola A, Vanto T, Vuorinen T, Ruuskanen O, Jartti T. Predn...

Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...

Penelitian berikut bertujuan untuk meneliti apakah ada pengaruh dari brand ambassador dan image terhadap keputusan pembelian di e-commerce Blibli. Populasi dalam riset ini yaitu pembeli yang telah berbelanja Blibli pada followers Instagram Jumlah sampel dipakai sebanyak 88 responden, diperoleh 5 – 10 dikali seluruh indikator. bersifat kuantitatif memakai metode non-probability sampling lalu tek...

Introduction, and Discussion, and the answers The author certifies that he has no commercial associations (eg, consultancies, stock ownership, equity interest, patent/licensing arrangements, etc) that might pose a conflict of interest in connection with the submitted article. (Adapted with permission of Lippincott Williams and Wilkins from Brand RA. Writing for Clinical Orthopaedics and Related...

We analyze the impact of vertical integration when a monopolistic producer can make a capital commitment before deciding on output. For the vertically separated industry structure, we ̄nd that opportunism resulting from competition between retailers leads to a longrun underinvestment in capital. With vertical integration, the capital investment is e±cient but output is monopolistically restrict...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged ...

Methods: Using as a sampling frame a cohort of all fırst-time purchasers of a particular brand of e-cigarettes during a 2-week period, a cross-sectional, online survey was conducted in 2010 to describe e-cigarette use patterns and their effectiveness as a smoking-cessation tool. There were 222 respondents, with a survey response rate of 4.5%. The primary outcome variable was the point prevalenc...