The conventional wisdom in web design literature is that an online shopping website should be free of distracting features; such as animated banners, pop-ups and floating advertisements, as they cause annoyance and disrupt the process of pre-purchase evaluation, leading to poorer purchase decisions. Yet, the recently formulated Unconscious Thought Theory (UTT) suggests that the use of these fea...

Rising levels of advertising competition have made it increasingly difficult to attract and hold consumers’ attention and to establish strong memory traces for the advertised brand. A common communication strategy to break through this competitive clutter is to increase ad originality. However, ad originality may have detrimental effects, when consumers pay more attention to the ad at the expen...

today's organizations change their pay structure and pay for performance role increased in pay package. performance pay in every organizational level has been appear. many researches show that in high performance organizations, variable pay has critical role. another variable that is very important in designing compensation strategy is pay dispersion. with using hierarchical linear modelin...

the combined effect of non-newtonian rheology and irreversible boundary reaction on dispersion in a herschel-bulkley fluid through a conduit (pipe/channel) is studied by using generalized dispersion model. the study explains the development of dispersive transport following the injection of a tracer in terms of three effective transport coefficients namely exchange, convective and dispersion co...

Abstract Background Neurite Orientation Dispersion and Density Imaging (NODDI), derived through multi‐shell diffusion MRI, allows for the estimation of markers pertaining to multiple distinct components neural tissue microstructure. Lower neurite density index (NDI), lower orientation dispersion (ODI), higher volume fraction isotropic water (V iso ), have all been significantly associated with ...

In this study, a novel mesoporous silica nanoparticles drug carrier contributes to improving the solubility, dissolution, and the oral bioavailability of apigenin (AP). The apigenin of solid dispersion of mesoporous silica nanoparticles (AP-MSN) was prepared by physical absorption method and also, in-vitro drug release and in-vivo bioavailability performance were evaluated. Based on its solubil...

an experimental study has been made of the hydrodynamics of a stage mixer-settler to obtain appropriate design information. in this paper several tests were done according to full factorial design of experiments with high reliability, since each test recurs seven times and the results of  them are very close to each other(p=1bar and t=25 °c). sauter diameter in each test is determined with phot...

alzheimer is age-related, progressive brain degeneration disease. it destroys memory slowly. the number of people living with ad is increasing as fast as the count of aged population and extension of bad nutrition habits. the main cause of ad is not clearly known, but prior studies noted the importance of inflammation in tau hyperphosphorylation and failure of microglia to clear ab peptide accu...