A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic o...

The majority of actors in the Norwegian fisheries consider recruitment of fishers to be the main future challenge for the Norwegian fishing fleet. As fleet recruitment is a highly politicized field, the problem of how to mitigate the recruitment problem is a subject of heavy debate. Some argue that recruitment problems are caused by low fleet profitability, while others argue that recruitment p...

The history of the colonial world is interpreted differently by western historians and “nativist” historians and ethnologists. The colonialist perspective of history often disregards an entire phase of history before the colonial period, exalting the colonialist enterprise. On the other hand, ethnologists and native historians stress indigenous sources of history, including oral accounts. The p...

In this paper, I present a narratological approach to the BioShock trilogy of games. I look at three narratological levels as they relate to space. At the level of the storyline, a large part of the game revolves around the piecemeal construction of the narrative of the game space – the narrative of the player's avatar is developed alongside the narrative of what happened to the space he is mov...

Media in general and news in particular constitute indispensable parts of modern life. TV news which contains visual elements in addition to the verbal aspects was used as the corpus of this study. In fact, this research culled out the ideologies of Iranian national television in presenting different issues. To be more precise, three internationally-significant pieces of news reports were chose...

According to Stuart Hall’s theory of encoding and decoding, an audience member, based on their individual ideological perspectives, can read media texts in one of three ways: dominant, negotiated, or resistant. Hall’s theory, however, also implies that the producer will always encode a dominant or hegemonic message. Given semantically messy texts like music videos, however, producers now have t...

This study highlighted the value and appropriateness of Critical Discourse Analysis (CDA) in examination national speeches political leaders for policy pronouncements. The purpose this was to investigate interplay among power, ideology, language mechanisms deployed discourses some notable capture reality, manipulate, persuade shape audience (citizenry) action. underscored capability discourse a...

In this article, I use Critical Technocultural Discourse Analysis (CTDA) to examine the productive associations between Twitter as a technological artifact and quotidian discourse on Hindu nationalism online. The analysis explores interplay (1) technical artifact—examining interface for its affordances protocols; (2) practice—unpacking conventions strategies used articulate nationalism; (3) ide...

Abstract Using institutional economic theory as our guiding framework, we develop a model to describe how populist discourse by nation’s political leader influences entrepreneurship. We hypothesize that reduces entrepreneurship creating regime uncertainty concerning the future stability of environment, resulting in entrepreneurs anticipating higher transaction costs. Our highlights two importan...