نتایج جستجو برای: direct to consumer advertising dtca
تعداد نتایج: 10709553 فیلتر نتایج به سال:
Journal:
:Contraception
2016
Journal:
:Value in Health
2002
Journal:
:Canadian Medical Association Journal
2008
Journal:
:Western Journal of Medicine
2000
Journal:
:International Journal of Pharmaceutical and Healthcare Marketing
2016
Journal:
:Contraception
2015
Journal:
:Journal of General Internal Medicine
1999
2017
Minjung Park
This paper empirically investigates how the intensity of direct-to-consumer advertising depends on the sales channel, using data from the US mutual fund industry. The empirical analysis exploits the presence of two sales channels within the industry, one where firms sell directly to end consumers and another where firms sell through expert intermediaries. I find that firms in the direct sales c...
Journal:
:International Journal of Advertising
2005
Journal:
:Archives of Internal Medicine
2003
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید