China approaches a new phase of its economic development, during which foreign brands are not any more in the same position towards Chinese consumers. The consumers' attitudes towards the international brand have long been the subject of numerous studies in the western countries. Yet they are not sufficiently studied on Chinese consumers even if they may assume greater importance. Until now, th...

abstract in marketing mix, mental image of a company among different target groups and their emotional responses toward brands, play an important role. corporate awareness of their brand image among potential and actual audiences in the market, is a valuable input that reveals the compliance rates of their branding strategies and the real facts in the market. this can help companies to define o...

background: the presence of heavy metals in the environment could constitute a hazard to food security and public health. these can be accumulated in aquatic animals such as fish. canned fish is consumed regularly in many countries. in this study, the levels of heavy metals cu, ni, fe and cr were evaluated in commercial canned fish products that are commonly consumed in iran. the canned fish st...

The use of high performance liquid chromatography (HPLC) grade water is very important for laboratory studies, especially food quality control. These studies have a great impact on diagnosing food health. Food health improves the health of the community and these two parameters are closely related. HPLC grade water is ultra-pure water with low UV absorption ability. This water is often purified...

Background: The presence of heavy metals in the environment could constitute a hazard to food security and public health. These can be accumulated in aquatic animals such as fish. Canned fish is consumed regularly in many countries. In this study, the levels of heavy metals Cu, Ni, Fe and Cr were evaluated in commercial canned fish products that are commonly consumed in Iran. The canned fish ...