We explore whether the search strategy consumers use is identified in cases where researchers observe consumers’ consideration sets (but not the sequence of searches) in addition to their purchases, price distributions, prices for the considered alternatives and other characteristics. We show that the search method is identified by the difference in the pattern of actual prices in consumers’ co...

Drive-by downloads are the preferred distribution vector for many malware families. In the drive-by ecosystem many exploit servers run the same exploit kit and it is a challenge understanding whether the exploit server is part of a larger operation. In this paper we propose a technique to identify exploit servers managed by the same organization. We collect over time how exploit servers are con...

ness should be run to maximize the return on shareholders’ investment, and shareholder value analysis (SVA) is fast becoming a new standard for judging managerial action. In this changing scenario, in which short-term accounting profits are giving way to SVA, it is advisable that all investments made by managers be viewed in the context of shareholder returns. Thus, every investment, be it in t...

This paper reports on the development and implementation of a large-scale, marketing analytics framework for improving the segmentation, targeting and optimization of a consumer-facing firm’s marketing activities. The framework leverages detailed transaction data of the type increasingly becoming available in such industries. The models are customized to facilitate casino operations and were im...

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain “regularities” in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as “Creativity Templates.” This book describes the theory and implementation of these Tem...

This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in...

The study assessed opportunities and challenges in the adoption of Information and Communication Technologies (ICT) by tour operators in Tanzania. Focused group discussions, key informant interview both (guided by checklists), and questionnaires (open and closed ended) were used for data collection. The results indicate that through the use of ICT the entire tourism industry structure is changi...

Business organization sheds the lights on the development in marketing to be able to accompaniment with the last even in marketing and to handle market management. The organizations create their own business decisions and operations through using business intelligence justification. Therefore organization can do that through knowledge, and convey the correct information. As a result, business i...