Abstract:About whether Islamic philosophy can play a role in the production of humanities? There is a continuum of ideas that, on the one hand, are ideas that have neglected the role of Islamic philosophy in general. And on the other hand, there are ideas that incor-porate the teachings of Islamic philosophy into paradigmatic elements for the produc-tion of a new type of human science. In...

We study assortment optimization problems where customer choices are governed by the nested logit model and there are constraints on the set of products offered in each nest. Under the nested logit model, the products are organized in nests. Each product in each nest has a fixed revenue associated with it. The goal is to find a feasible set of products, i.e. a feasible assortment, to maximize t...

A multitude of evidences show impulse purchase is prevalent online, yet relatively limited knowledge is available on this phenomenon. The study borrows marketing wisdom to information systems space to quantify how the website cues (products availability, website ease of use and visual appeal) affect personality traits (instant gratification, normative evaluation and impulsiveness) to urge the i...

This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of o...

Philip Kotler and Gary Armstrong in their book “Principles of Marketing” state: At arrival of next decade, companies shall focus on customer engagement and market and considering products or technology is not enough because many companies plan their marketing with no respect to customer viewpoint and therefore, there will be no market for them. And they add: the success key in modern marketing ...

Competition is an increasingly important theme in telecommunications policy. It has been credited with expanding services, lowering prices, and stimulating innovation. (Jamison et al. 2009) But competition can raise difficult challenges for telecommunications policy makers and regulators. One of these challenges is determining the optimal mix of market and regulatory involvement in determinatio...