Customer retention, or repurchase, is one of the main factors that help to create and maintain the competitiveness and sustainability of an organization. With the proliferation of B2C electronic commerce, retention has become even more important to Internet merchants who sell online, where customers are provided with a wide variety of choices and competition is globally severe. As opposed to pa...

The goal of this paper is to provide an ontological approach to modelling customer relationships, which helps managers optimize channels, improve customer acquisition, retention and add-on selling. The advantages of a systematic approach are multiple. Modelling and mapping customer relationships allows a better understanding of the way a company interacts with its customers. A formal descriptio...

In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management (CRM) advanced and became popular in India. CRM became crucial to cope up with exceeding competitive global market. (CRM) in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each cust...

This research paper tried to examine the effectiveness of email marketing on customer retention. The is utilized endorse businesses it assists create association with potential clients, keep existing customers informed and please them by updating about brands, offers, discounts etc., motivate for client loyalty. Email an approach utilizing get reach target audiences. considered as important too...

The concept of reneging has been exploited to a great extent in recent past by the queuing modelers. Reneging leads to loss of potential customers. Keeping into mind this negative impact of reneging, a new queuing model has been developed which deals with retention of reneged customers. In this paper, we have developed an M/M/1/N queuing model which deals with retention of reneged customers. Th...

The application of data mining technique currently is widely used in supporting business activity, especially for insurance company which has to analyze a big number customer data. predict its new acquisition as well maintain existing customers. This paper focused on how we support companies, PT. XYZ, their customers’ characteristics using the best algorithm technique. research aims and find op...