Customer Relationship Management (CRM) is getting more and more a key strategy for companies big and small. Customer care strategy and CRM software go hand in hand. In particular SME’s need a CRM software that easily adapts to their customer care needs while still being low cost. In this paper I discuss the benefits of CRM for SME’s and their special requirements wrt. CRM software. Further, I i...

This study utilizes a processing tracing method to explore the processes of trust formation in web-based productbrokering recommendation agents (RAs). We compare and contrast the processes of trust/distrust formation in an attribute-based RA (a typical content-based RA) versus a need-based RA (a content-based RA plus need-based questions). Concurrent verbal protocols from 49 subjects were colle...

In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marin...

Customer integration has many recognised advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared with e...

The authors investigated a type of buyer-seller relationship that occurs when a supplier becomes deeply involved in a manufacturer’s new product development activity; this is often called Early Supplier Involvement (ESI) in industry These relationships are interesting because they embody interorganizational issues and strategic concerns arising from new product development. Survey data collecte...

Virtualization of Customer Premises Equipment (vCPE) There are three broad types of vCPE deployments, each with varying distributions of functionality between the customer premises and the cloud (Service Provider edge). They are described below: ƒ Cloud CPE Most of the vCPE functions such as NAT, Firewall, QOS Policies are deployed in the cloud at the Provider Edge, with basic functionality suc...

A multitude of companies today has already identified the need to create a loyal customer base and acknowledged that maintain ing existing customers and extending business with them are significantly less expensive than acquiring new customers (e.g.[17]). Therefore this paper describes the development of a conceptual model to investigate several factors affecting customer loyalty towards the se...

In today’s competitive business environment, more and more organizations move or extent their business online. Thus, there is an increasing need for organizations to build concrete online marketing strategies in order to engage with their customers. One basic step towards achieving the objectives related to online marketing is the segmentation of online customers, based on the customer data gat...

Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (‘churn’) at their convenience and without notification. This makes the task of predicting prepaid churn both challenging and financially rewarding. This paper presents an explorative, real world study of prepaid churn modeling by varying the experimental setup on three dimensions: data...

As digitization makes customer migration easier and more attractive, managing customer recovery becomes increasingly important for organizations. In this context, the challenge is to avoid two error types that can occur with customer relation recovery. First, mistakenly investing in customer relations that are active (“alive”), and, second, mistakenly not investing in migrated customer relation...