In the field of marketing, Importance-Performance Analysis is a useful technique for evaluating the elements of a marketing program. The importance dimension of this technique is often determined in a regression based approach. However, this approach has certain problems and limitations. A new approach, based on uninorms, is suggested. This article shows that the uninorm approach possesses seve...

We examine a family of GI/GI/1 queueing processes generated by a parametric family of service time distributions, F (x, θ), and we show that under suitable conditions the corresponding customer stationary expectation of the system time is twice continuously differentiable with respect to θ. Expressions for the derivatives are given which are suitable for single run derivative estimation. These ...

This research paper explores the conceptual structure of literature published on "customer satisfaction" and identifies novel gaps. For purpose study, we create co-occurrence networks conduct thematic analysis as well factorial content papers customer satisfaction in last two decades (2000-2020) tourism hospitality journals. We use 'R' software to based data retrieved from web science database....

This paper emphasizes on the variables of live commerce and relationship with Customer engagement in e-commerce platform Malaysia. An interdisciplinary literature review suggesting positive between customer engagement. Therefore, using Social Cognitive (SC) theory stimulus–organism–response (SOC) model, researcher propose to analyze practice SMEs These model will be employed develop an integrat...

TikTok Shop boosts TikTok’s huge potential as an e-commerce platform that encourages sellers and buyers to increase the number of transactions. The emergence this feature online impulse buying phenomenon on platform. This study aims examine factors influence in Indonesia through constructs brand review, sales promotion, customer satisfaction, religiosity, expectation. quantitative research uses...

This report proposed a genetic algorithm (GA) based stochastic optimization method for gridconnected residential renewable energy (solar/wind) system layout design and module selection. With the customer input of housing location, electricity demand, default system input of location-specified historical weather data, PV/inverter/turbine module database, forecast model for electricity retail/who...

The objective of this research is to identify the role of trust and distrust in online shopping mall business. To differentiate the status of distrust from low trust, cognitive-affective personality system theory was applied, through which five types of psychological units were proposed. The research model proposed seven hypotheses showing the processes through which the features of an online s...

Today, to survive in an extremely turbulent business environment, traditional products characterized by limited capabilities cannot satisfy diverse customer requirements. In particular, it is observed that the boundaries between smart phones, digital cameras, and tablets are becoming more and more blurred than before. Therefore, for attracting the ad-hoc segments, global companies began to deve...

Increasingly, researchers have come to acknowledge that consumption activities comprise both utilitarian and hedonic elements. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive customer behavior, its hedonic counterpart relates to affective customer behavior in dealing with the emotive and multi-sensory aspects of the consumption experien...