The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). There are several researches about the CLV formulas and calculating...

in this study, the impact of knowledge management components including knowledge acquisition, dissemination of information technology knowledge will be studied to identify and record the requirements in customer orientation. the role of organizational factors as well as customer orientation variables is analyzed as mediating moderating variables. the methodology of the research is practical by ...

electronic government is a new concept that governments according to level of development implement in different ways. utilizing informational systems in business sections has created potential context for developing electronic government. customer relationship ‎management (crm) is an important system in management that helps to develop electronic government and promote citizenship-based in org...

In light of the focus on competence in Hilti's Champion 3C strategy (customer, competence and concentration) 1 Keywords: Process driven competence management, competence modeling method, business process management, meta modeling, ADOxx ® and their lived process organization the following paper proposes a modeling method for a process driven competence management (PCM) approach that combines a ...

Despite the considerable growth of the B2c eCommerce in the main European markets and in US (Forrester, 2008), the main figures show that the concentration of the market is very high and its value represents a limited part of the overall retail sales only. As a consequence the path to realize the full potential of the B2c eCommerce is still long and several hurdles have to be overcome. In this ...