The proliferation of smartphones, tablets and other digital devices in addition to traditional computers has transformed the Internet into a device-mediated environment. While these provide immediate access similar sources, they differ significantly their characteristics, such as screen size, operation mode context use. As consequence, behaviours on along customer journey vary substantially dep...

Executing customer analysis in a systemic way is one of the possible solutions for each enterprise to understand behavior consumer patterns an efficient and in-depth manner. Further investigation helps firm develop decisions turn, optimize enterprise’s business maximizes satisfaction correspondingly. To conduct effective assessment about customers, Naive Bayes(also called Simple Bayes), machine...

The COVID-19 pandemic in Indonesia has had an impact on the economy, including changes consumer behaviour. This study aimed to analyze effects of advertising and digital marketing strategies repurchase sample this included 150 respondents, selected through purposive sampling technique. Data collection was done by distributing questionnaires Google forms three regions: Jombang, Malang Surabaya. ...

This paper provides an empirical analysis of consumer behaviour in a computer mediated shopping environment. The focus is on the relationship between the shopping experience, i.e. the level of customer satisfaction, and the outcome of the shopping process , the amount of purchases made. This research is a part of the VRFlow research project, in which one of the key research areas is the effect ...

Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...

The demographic distribution of people by cities is an important parameter to address the people’s behaviour. To distinguish people behaviour is useful for companies to understand the customer behaviour. In this article, a case study covering all 81 cities in Turkey and measuring 35 topics for each of them is handled. By using these topics and cities, it is investigated that how the cities are ...

Electronic Commerce involves more than simple online transactions, it also deals with several other elds such as market research, customers care, document exchange and customer modeling. Our paper deals with the customer modeling issue, rst introduced in the companion paper 4], where a model is presented of a system that can adapt its response to customers. We present here the necessary extensi...

The objective of the article was to identify the impacts of gamification on customers' behaviour. The most important applications of games in marketing and mechanisms of gamification are presented in the article. A detailed analysis of the influence of gamification on customers using two brands, Foursquare and Nike, was also presented. Research studies using auditory survey methods were carried...