From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement is an indispensable part of the modern society t...

The article provides an overview of Russian articles on media linguistics. In the articles, PRspeech is described in terms purpose to present a spheral approach study PR activities. PR-speech as applied communication technology that serves administrative, economic, socio-cultural, commercial and political activities subjects highly competitive environment. article, types PR-discourses are ident...

Systematic cross-linguistic studies of verbs syntactic-semantic behaviors for typologically distant languages such as Mandarin Chinese and French are difficult to conduct. Such studies are nevertheless necessary due to the crucial role that verbal constructions play in the mental lexicon. This paper addresses the problem by combining psycho-linguistics and computational methods. Psycho-linguist...

Anthropology is a branch of science that studies human behavior, biology, cultures, communities, and linguistics in the present past, including past species. Cultural anthropology explores cultural meaning, norms values, while social patterns behavior. Linguistic study how language affects Biological or physical humans' biological development. Archaeological anthropology, also known as 'past an...

The article provides a systematic description of the trends in development Chinese discursive and communicative linguistics. Discursive research its results academic community have their own specifics, which are based on traditional philosophical ideological foundation unique language picture world. scientific findings explicate culturally determined conventions social interaction. aim is to hi...

The aim of this paper is to show that the appropriation of ICTs is determined by a field’s specific cultural identity. Knowledge is not a homogenous whole, but a patchwork of heterogeneous fields. These fields are most visible as embodied in academic disciplines, which have distinct cultural identities shaped by intellectual and social considerations. Scholarly communication systems evolve over...