This study targets social login registrants on an EC site and aims to clarify the difference between the purchasing tendency of social login registrants and general members by analyzing product purchasing history. The authors focused on the golf portal site that is the subject of this research. The authors analyzed the purchasing data comparing social login registrants with general members. It ...

abstract marketing element’s contrastive behaviors toward price risk had considerable effect on marketing margin in a way that transferring increase in price to final consumer, reduces purchasing power and so consumption amounts of consumers. present study evaluated effective parameters on marketing margin in 2 level of ranch-processing and processing- retail of beef and lamb with consideration...

Introduction Word of mouth has long been recognized as a major driver of product sales. It can raise consumer awareness, and may be one of the few reliable sources of information about the quality of experience goods. With the development of the Internet, word of mouth has moved beyond small groups and communities, to being freely available through largescale consumer ne tworks (Avery, Resnick ...

In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers’ apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. ...

Many consumers often collect the related product information before shopping, for price negotiating and accordingly purchasing the product if the negotiation is successfully executed. Therefore, the online auction gradually becomes the important mean of the consumer shopping behavior. In this paper, the Zaltman Metaphor Elicitation Technique (ZMET) is proposed to construct the integrated mental...

Electronic word of mouth is available to customers in different types of online consumer reviews, which can be used to help them make e-commerce purchasing decisions. Customers acknowledge that online consumer reviews help them to determine eWOM credibility and to make purchasing decisions. This study uses surveys and multiple regression analysis to create an extended Elaboration Likelihood Mod...

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-mot...

This research is designed to study consumers’ purchasing attitudes to counterfeit luxury goods on electronic marketplaces (e-marketplaces). And two research hypotheses are proposed in this research. Based on data analysis of 243 samples, this study explores the dimensions of consumer attitudes (morality and law, accessibility, burden-bearing, function effectiveness, economical efficiency) and m...