The paper reports on the results of a five-month project utilizing Radio Frequency Identification (RFID) along a fashion retailing supply chain. The supply chain included the fashion manufacturer Gerry Weber and department store retailer Kaufhof. The project identified numerous issues that should be addressed in a successful implementation of RFID including the technical choices and design of t...

The recent rapid growth of the Internet as a medium of communication and commerce, combined with the development of sophisticated software tools, are to a large extent responsible for producing a new kind of information: databases with detailed records about consumers’ preferences. These databases have become part of a Þrm’s assets, and as such they can be sold to competitors. This possibility ...

The Web presents a rich and powerful tool for aggregation of consumer information. A flurry of recent articles in the popular press has documented aggressive manipulation of such information by some companies for the purposes of targeted advertising. While advertisers tout the economic and social benefits of such advertising, consumer privacy groups have expressed grave concerns about its poten...

Considerable research shows that personal information privacy has eroded over the last 30 years. Prior research, however, takes a consumer-centric view of personal information privacy, a view that leads to the conclusion that the individual is responsible for his/her own information. This research presents and defends a comprehensive personal information privacy model of extra-organizational da...

Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as opt-out or opt-in that provide consumers the option to voluntarily participate in profiling are the favored compromise. We compare voluntary profiling to no profiling and show that volun...