Consumer genomics and mobile health provide health-related information to individuals and offer advice for lifestyle change. These 'technologies for healthy lifestyle' occupy an ambiguous space between the highly regulated medical domain and the less regulated consumer market. We argue that this ambiguity challenges implicit distinctions between what is medical and what is related to personal l...

This paper examines the motivations for the construction of consumer decision tools (CDTs). CDTs are Web-based decision support systems aimed at improving the quality of consumer decisions. CDTs are useful for high involvement choices, such as car or university programme selection, where the consumer is strongly affected by the outcome. Firms will supply CDTs only when they desire informed, mut...

This paper uses a novel experimental approach to measure consumer willingness to pay for wine attributes in a hedonic framework. The research design allows us to deal with identification issues resulting from the interaction of demand and supply and to examine the effect of supply-side influences in price data. We employ information from observed wine choices and individual fixed effects to acc...

This paper studies the practice of aggregating choices within discrete choice models. Researchers often do not observe choices at the exact level they are made, and hence aggregate choices to the level that is observed. Modeling choices at a fine level of detail can also lead to large choice sets that exceed the practical capabilities for model estimation. However, the practice of aggregation m...

The impact of a firm’s strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm’s products and on the firm’s costs. Additionally, a firm’s strategic marketing mix choices, and its demand and costs can be affected by rival firms’ strategic choices. Therefore, to understand the effects of choice of marketing mix...

Purchases of voluntary carbon offsets (VCOs) are growing tremendously. At the same time, number activities and products for which VCOs available is increasing. Experts discuss whether offering exclusively associated with positive effects on environment or if it instead may lead to increased consumption environmentally critical products. To date, empirical evidence such adverse scarce. Therefore...