Business dynamics are also found in the digital economy, forcing development of new business models to achieve strategic marketing excellence. It was verified that half world's population is present social media platforms. Social can help organizations gain insights into markets and improve intelligence. a flexible medium companies use strategies build engagement develop communication plan moni...

This study aimed to determine how companies successfully created visual brands during the COVID-19 pandemic that are easy remember, contextually-relevant, and educated public about current pandemic. The phenomenology research method was used, which is a deeply observe actual factual phenomena occurring at specific time. runs with several steps find out essence of phenomenon occurs. results this...

A study was conducted to evaluate the chemical and microbiological quality of pasteurized milk samples belonging to five brands: Milk vita, Tatka, Farm Fresh, Aarong and RD milk. Pasteurized milk of different brands were collected from the retail store of Sylhet city and the laboratory examination was conducted at Dairy Science Laboratory under the Dept. of Dairy and Poultry Science, Sylhet Agr...

INTRODUCTION Given that little is known about the price-related cigarette brand preferences of youths, the current study seeks to characterise cigarette brand preferences and examine factors associated with smoking discount or native cigarette brands among Canadian youths who are current smokers. METHODS This study used nationally representative data collected from 71,003 grade 5-12 students ...

In Crypto '93, S. Brands presented a very eecient oo-line electronic cash scheme based on the representation problem in groups of prime order. In Crypto '95 a very eecient oo-line divisible e-cash scheme based on factoring Williams integers was presented by T. Okamoto. We demonstrate one eecient attack on Okamoto's scheme and two on Brands' scheme which allow users to misrepresent their identit...

Building on the Stereotype Content Model, this paper introduces and tests the Brands as Intentional Agents Framework. A growing body of research suggests that consumers have relationships with brands that resemble relations between people. We propose that consumers perceive brands in the same way they perceive people. This approach allows us to explore how social perception theories and process...

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) often allows participants to redeem food benefits for various brands at different costs. To aid the program's food cost containment efforts, it is important to understand the individual and store characteristics associated with brand choices. This study used the WIC Electronic Benefit Transfer (EBT) data for 239,0...

Why are some brands more elastic than others? Prior research shows that consumers are more accepting of extensions into distant product categories for brands with prestige concepts (Rolex) than for brands with functional concepts (Timex). In this article, the authors examine consumers’ style of thinking—analytic versus holistic thinking—to better understand the elasticity of prestige versus fun...