Cognitive linguists suggest that understanding metaphors requires activation of conceptual mappings between the involved concepts. We tested whether mappings are indeed in use during metaphor comprehension, and what mapping means as a cognitive process with Event-Related Potentials. Participants read literal, conventional metaphorical, novel metaphorical, and anomalous target sentences preceded...

This paper seeks to trace some of the roots and problems of the rational view of innovation. Concentrating primarily upon product innovation, we point out that the eighteenth century notion of social progress in the light of reason has gradually given an enormous impetus to a rational view of product innovation in modern organizations. We summarize several decades of research into management of...

In this paper, we provide the groundwork for an analysis of metaphor from the point of view of cognitive linguistics. This study attempts to show an interpretation of metaphor which is different from a mere comparison or substitution function and is by no means a deviant or marginal process. We refer to metaphor not only as a matter of language but also as one of thought, that is, in the way we...

Introduction. Most of the existing neurophysiological literature on metaphors comprehension focuses on the processing conventional metaphors (Coulson & Van Petten 2002) or generic novel metaphors (Tartter et al. 2002, Lai et al. 2009). Except for a few studies including poetic metaphors in Hebrew (Arzouan et al. 2007, Faust & Mashal 2007), no extensive neurophysiological investigation on the pr...

The article presents a comprehensive analysis of metaphors in Hryhor Tiutiunnyk’s short story cycle «Steppe Tale». classification is considered according to the partial language affiliation, way formation and existence structure.
 It was established that from point view linguistic verbal adverbial are most often used. Adjective used less often, noun also not marked by frequency use. Adverb...

Mathematics is often seen as the uncovering of eternal truths that exist independently of the human mind. However, even if this epistemological view is correct, the mathematics that humans can know can only be the result of cognitive processes. We investigate this ability of the human mind to make mathematical discoveries. More precisely, we present a cognitive model of how the ability to use m...

Aims and objectives: The study provides new insights into how bilingual speakers process semantically complex novel meanings in their native (L1) non-native language (L2). Methodology: employs an EEG method with a semantic decision task to nominal metaphors, similes, as well literal anomalous sentences presented participants’ L1 L2. Data analysis: In total, 29 of Polish who were highly proficie...