2008 2 I dedicate this thesis to my dear mother and father 3 Abstract While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies in the B2B market. The literature provides relatively little support for the effectiveness of relationship marketing progra...

The number of consumers concerned about the environment is growing. Although the promotion of green products is recognized as a basic method for solving the waste crisis and improving the environment, resources for producing or serving green products are relatively limited, causing inconveniences and elevated prices for the consumer. Therefore, it becomes significant that those customers who ar...

nowadays, belief in the criteria and conditions of interactions with an organization to promote customer relationships is somehow tied to the organizational performance, and its final goal is of great importance. in the literature on organizational behavior, this belief is defined as the “psychological contract”. the intention of this mixed research is to identify and discover the contents of p...

nowadays, marketing is considered as one of the most important parts of all manufacturing and service activities. in order to reach more share of goal market, different companies always update and change their marketing policies. these companies have to know that different customers impressed by different marketing policies and them, they should choose most suitable policies for one goal group....

Customer satisfaction and measurement issues have vital roles for businesses in providing and maintaining a competitive advantage. It is recognized that the businesses forming components of marketing mix by acknowledging the customers’ expectations, receive customer loyalty and profit in return. Via measuring customer satisfaction, organizations do not only have customer knowledge also have com...

in recent decade, with increasing competition, attracting and retaining customers are known as the most valuable competitive tool for many organizations. customers have a key role in success of businesses, so the managing of customers' relationship is one of organization priorities. although some organizations have customer relationship management, they are not able to absorb customer sati...

Background. Esport has become widely popular day by day, especially in Thailand. Promoting Esport by both government section and private section is the key success to drive forward the Esport in Thailand. Objectives. The purpose of this research was to study the expectation and the satisfaction of the stakeholders towards the promotion of the Esport industry and to study the trend and the dire...