In business-to-business (B2B) settings, social media provide a novel context for investigating customer engagement. While B2B firms are increasingly investing in media, there is limited understanding about the type of content to be published and how customers may react their posts. The authors address these research gaps by developing conceptual framework that relates posts’ brand personality d...

This paper shows that in the class of variational preferences the notion of probabilistic sophistication is equivalent to expected utility as long as there exists at least one event such that the independence axiom holds for bets on that event. This extends a result of Marinacci (2002) and provides a novel interpretation of his result. ∗This note is a revised and extended version of Chapter 9 o...

This paper aims to identify entrepreneurial modes towards information technology applications in business during pandemic Covid-19 based on Indonesia SMEs’ stories. study uses phenomenological approach discerning 33 Economics students’ reports ways relating social media platforms the midst of as relatively different instruments driven by along with their encounters new opportunities within nove...

Abstract This paper analyzes the links between advances in financial technology, investors’ sophistication, and composition returns of their portfolios. We develop a simple portfolio choice model under asymmetric information derive some theoretical predictions. Using detailed microdata from Banca d’Italia, we test these predictions for Italian households over period 2004-2020. In general, heter...