This paper examines Chinese and British consumers’ evaluations of Chinese, and international brands, and factors affecting their brand choice. The results support recent findings of a decline in Western brands’ preference in China. But, these are attributed to several factors. The findings show country of origin does not affect Chinese brand choice, has a great effect on British choice between ...

The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...

This study examines and explains the relationship of variables that become income factors from application marketing concepts, namely experiential marketing, E-WOM, Brand Trus, which then form brand loyalty. The object this research is a hotel in Malang. data was obtained by distributing online questionnaires to 160 people. Furthermore, were analyzed using Partial Leasr Square (PLS) analysis to...

This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential and brand trust in Naboks Bogor brand. The method reseach used quantitative with 200 respondents. data analysis technique a descriptive analysis, Structural equation modeling (SEM) test (Analysis Moment (AMOS)). results prove that has positive significant effect marketing....