Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips Jepara Regency. The existence with empowerment 25 employees who come from residents around factory which was established 2005 has potential to be developed especially phenomenon lifestyle consumption today's society more practical, One efforts branding Teh's image throu...

Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...

Abstract Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus on traits logo effect process, whereas little attention paid to how becomes brand. This article narrows this research gap in investigating new is evaluated, perception evolves, what underlying dimensions emerge from process. We adopted longitudinal free-ass...