ii Acknowledgments I wish to thank Dr. Lance Porter, my thesis advisor, for his guidance, understanding and above all, his patience. Without his help, this project would never have gotten off the ground. I owe a tremendous debt of gratitude to Dr. Peggy DeFleur for her constant support throughout this entire process, without her help I would not be where I am today. My parents Tom and Jakie For...

The increasingly high demands of modernization make people pay attention to their physical appearance achieve the applicable beauty standards. Many are dissatisfied with appearance, even though standards differ. Various brands competing fiercely by making a breakthrough, namely using Brand Ambassadors who have unique and different appearances enhance image in eyes consumers. Instagram is used b...

Penelitian ini bertujuan untuk mengetahui pengaruh brand credibility, perceived value, dan identification pada purchase intention Uniqlo di Jakarta yang dimediasi oleh customer satisfaction. menggunakan non-probability sampling melalui convenience memperoleh 200 responden pernah berbelanja Uniqlo. Pengumpulan data dilakukan secara online dengan kuesioner google form. Data dalam penelitian diana...

This two-part study examines factors that can influence the perceived credibility of a science Web site. In the first part, respondents answered questions about their perceptions of science sites with the .com and .gov domain. Findings suggest that sites with a .gov domain are perceived to be more credible. Part 2 is an experiment in which respondents read a short science article from a site. P...

Abstract Instagram is one of the top three most popular social media platforms in Indonesia. Nowadays, many local brand owners collaborate with influencers to promote products or services sold through Instagram. This study examines extent which influencer credibility and advertising content value are shared create trust consumer behavioral intention. The online survey was distributed 206 follow...

This study aims to provide evidence for the meaning transfer model. In Turkey, five apparel retailer brands and celebrities are evaluated with brand personality credibility models, respectively via pick any scales. 305 respondents selected a convenience sampling approach attend study. order compare different types of entities (brands celebrities) nominal variables, OVERALS analysis is performed...

The aim of this study is to identify the factors affecting credibility electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) an empirical model providing both theoretical understandings and practical implications. proposed framework explicates consumer’s use SNSs as a tool for information sharing its effect on brand image online purchase intentions. consumer survey ...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

A clutch of '-isms' characterises the approach to consciousness which David Chalmers defends: dualism, epiphenomenalism, functionalism, anti-reductionism, and -probably -panpsychism. (The author would no doubt want 'naturalism' included in the list as well, but as we shall see, Chalmers' predilection to describe his theory as 'scientific' stretches credibility.) While the book does not, as far ...

The purpose of this study is to measure the relationships among visual advertising value, brand attitude and customer behaviors based on Value–Attitude–Behavior Model in Chinese alcoholic beverages industry. PLS-SEM adopted analyze data by using SmartPLS 4. Findings demonstrate that informational value credibility positively influence attitude, which later significantly affects repeat purchases...