To control the latent social risk of disease, the government usually spreads accurate information and attempts to improve the public's attitude toward adopting prevention. However, these methods with the Knowledge, Attitudes, and Practices (KAP) model do not always work. Therefore, we used the theory of planned behavior (TPB) to understand dog owners' behavior and distinguished the knowledge ef...

This research is aimed to study whether we will have the same attitude change when we have the same intensity of cognitive or emotional level for attitude. People who have higher involvement will be persuaded by central route and low involvement will be persuaded by peripheral route: the matching effect in attitude change. The present study controlled the intensity of both cognitive and emotion...

An individual’s attitude has always been a core concept in IS research and a major determinant for individual technology adoption behavior. However, screening information systems (IS) and underlying social psychology literature reveals a onedimensional view on attitude as evaluative affect in IS research compared to three classes of attitude (affective, cognitive, and behavioral) in social psyc...

In studying the effects of distraction on attitude change, Festinger and Maccoby hypothesized that individuals would change their attitudes more if distracted during the presentation of a persuasive communication, since the active process of counterargument was inhibited. McGuire noted that a learning-theory approach would predict opposite results since distraction should inhibit reception of t...

The most usual procedure when facing decisions in complex settings consists in consulting experts, aggregating the information they provide, and deciding on the basis of this aggregated information. We argue that such a procedure entails a substantial loss, insofar as it precludes the possibility to take into account simultaneously the decision maker’s attitude towards conflict among experts an...

In this paper, we propose a research model of the continuance of usage intention of a social networking site (Facebook) based on the theory of planned behavior and taking into account users’ gender and their perceived shyness degree. Our findings suggest that for men and women alike, the continuance of usage intention is determined by the attitude and the perceived behavioral control (PBC). Bot...

objectives : the present study was designed to examine, within the framework of cognitive-behavioral theory, the efficiency of cognitive-behavioral therapy in the treatment of depression among young adults. method: three case studies were carried out, with 15 – 17 year old females, suffering from depression. they were selected from among the patients referred to a psychiatrist's office. ea...

To further delineate the conceptual and operational properties of attitude structure, the relationship between affect and behavioral Intentions was tested by Campbell and Fiske's (1959) imiltitrait-multi■ethod matrix procedure. Involved were measures of affect, behavioral intentions, and a multiplicative function of measures of behavioral intentions and the affect toward the behaviors. The resu...