Advertising is a form of promotion product, goods or service by company to the public. Closely related promotional events, especially target market food lovers, seasoning Sasa not only advertises its products but also creates magic through tagline it uses. The data in 1 minute 30 second ad video downloaded on Sasa's YouTube channel. This advertisement stars Choi Siwon, famous South Korean singe...

The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...

Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for gaining market share has received a considerable attention. This paper study electronic commerce concepts by differential game theory and introduce a novel and comprehensive mode...

<p>Western beauty standards have dominated the perception of Indonesians for so long. It is mentioned that beautiful women should smooth white skin, pointy noses, tall bodies, and straight hair. This view has also been guideline product manufacturers in producing advertising their cosmetics. Therefore, conventional cosmetics models are usually skinned wide eyes, study aims to describe how...

Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...