F or generations following the first American Medical Association (AMA) Code of Ethics in 1847, the relationship between doctors and advertising remained unambiguous—advertising was forbidden. In 1975, however, the Federal Trade Commission (FTC) accused the profession of ‘‘restraint of trade’’ and legally persuaded doctors to permit advertising amongst their clan. As the 1970s witnessed the rel...

An integrated equilibrium model for tactical decisions in network design is developed. We consider a decentralized supply chain network operating in markets under uncertain demands when there is a rival decentralized chain. The primary assumption is that two chains provide partial substitutable products to the markets, and markets’ demands are affected by tactical decisions such as price, servi...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

Based on data from firms in the personal computer industry, we study the effect of new product introductions on three key drivers of firm value: profit rate, profit-rate persistence, and firm size as reflected in asset growth. Consistent with our theoretical development, we find that new product introductions influence profit rate and size; however, we find no effect on profit-rate persistence....

Classical theories of the firm assume access to reliable signals to measure the causal impact of choice variables on profit. For advertising expenditure we show, using twenty-five online field experiments (representing $2.8 million) with major U.S. retailers and brokerages, that this assumption typically does not hold. Statistical evidence from the randomized trials is very weak because individ...

Independence among different tourism expenditure categories is the most convenient hypothesis for modeling decision–making processes. Nevertheless, the best-suited framework would require dependence among expenditures in order to face individual budget and ordered choices. To this end we provide a new multivariate copula-based logit model with explanatory variables. We applied our tools to the ...

This study aimed to identify the problems and barriers encounter Palestinian olive oil marketing and the possible solutions to promote marketing. The instrument for data collection was via well structured and protested questionnaires. The Sample of the study consisted of 30 Palestinian farmers which were randomly chosen. The data collected through the field survey has been analyzed using descri...

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to...